| Web(site) Credibility |
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Being on the internet is one thing, customers believing the services or products you are selling through this medium is another. Web credibility is the definition used to describe how visitors judge the credibility of your company when they visit your website.
There are many factors involved in determining the credibility of a website and the company that owns it. If a customer has previous experience with the company or has seen advertisements elswhere the company automaticaly gains more credible and visitors can become customers.
There are several, sometimes contradicting theories about web credibility. Some believe there should be good terms of use, privacy policy and a clear business profile. Other research has proven that most people simply look at the esthetics of a website in determining whether or not a website is credible.
Tourism Web Services believes that credibility comes from presenting yourself clear and transparent, with easy navigation to answer any of the questions the customer might have. This also involves contact information, official registration and links from and to renowned websites. All these aspects together and including a site which visually supports your product will make your website, and thus your business credible on the internet.       |